024 - 14 Questions to Ask As You Launch A New Beyond Beer Brand (the B.E.A.T.)

Points of discussion:

1. Beverage Extension Assessment Tool (B.E.A.T.)

2. Why 14 questions?

3. How does the scoring work?

4. Why was this so challenging to build?

5. Results = Choose Your Own Adventure Novel

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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