023 - 4 Essential Strategies for Branding Your Next Beyond Beer Beverage

Points of discussion:

1. Beverage Brand Architecture Continuum

2. Branded House / Brand Extensions (pros & cons)

3. Sub / Endorsed Brands (overview)

4. I'm just new boot goofin'

5. Sub Brands (pros & cons)

6. Endorsed Brands (pros & cons)

7. House of Brands (pros & cons)

8. Which CODO employee housed a box of Hard Mountain Dew?

9. Hybrid Brands?

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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