013 - Goal Setting During a Brewery Rebrand

Points of discussion:

1. The most common goals we’ve seen breweries have for a branding or rebranding process

2. Qualitative vs. Quantitative goals

3. The most important goal of any rebranding project. Period.

4. S.M.A.R.T. Goals (Specific, Measurable, Action-Oriented, Realistic, Time-Limited)

5. Common qualitative goals we see

6. How to defeat a grizzly bear in hand to hand combat 

7. CODO's 2020 CBC Presentation

-

Learn more at www.craftbeerrebranded.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com