004 - How to Position Your Brewery

Points of discussion:

1. Isaac is leaving CODO to open a brewery?

2. What is positioning (3 Core Questions) and why does this matter?

3. How to use a matrix to get a quick eagle eye view of your competitive landscape.

4. Categorical Differentiation as a positioning strategy.

5. What is the “Positioning Trap?”

6. Can a specific a theme or differentiator be too limiting on a day-to-day brand building basis?

7. How to write your brand positioning statement.

8. Okay, Isaac is not starting a brewery after all.

-

Learn more at www.craftbeerrebranded.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com