002 - Brewery Rebrand vs. Refresh (Evolution vs. Revolution)

Points of discussion:

1. Differences between a refresh and a full rebrand.

2. Where does a package refresh fall into this?

3. Why is this all so confusing?

4. What is brand equity?

5. What is a brand audit?

6. How do you interpret all of this research?

7. Can you rebrand and keep the same logo?

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Learn more at www.craftbeerrebranded.com

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