37 - Branding
- Author
- Interviews of successful entrepreneurs, CEO's, business leaders on marketing, management, mentoring
- Published
- Wed 02 Mar 2016
- Episode Link
- https://traffic.libsyn.com/secure/manasotascore/Episode_37_-_Branding.mp3
Creating a brand image is an essential element of marketing communications. Dennis Zink and Fred Dunayer are joined by Steve Smith of Consonant Custom Media to discuss best practices and policies in the creation of a brand identity.
