10 - Quality as a Marketing Tool
- Author
- Interviews of successful entrepreneurs, CEO's, business leaders on marketing, management, mentoring
- Published
- Sat 01 Feb 2014
- Episode Link
- https://manasotascore.libsyn.com/10-quality-as-a-marketing-tool
Quality is more than just cost containment. Dennis Zink interviews Bob Theis, a SCORE mentor and quality expert, whose experience with quality standards at major corporations showed the correlation between quality, customer satisfaction and company success.
