Writing Children's Books and Storytelling for Brands with Leah Komaiko

What was the first children's book you ever read? Mine was The BFG by Roald Dahl. Thinking of that book could help you tell better stories and even connect with readers today.

That's an approach branding consultant and children's book author Leah Komaiko recommends.

In this interview, Leah explains:

• How she got started writing children's books
• Why the first children's book you ever read is so important
• What effective copywriting looks and sounds like
• Why I (and you) should re-read the first children's book you remember...and      what it could mean for your creative work

And lots more.

I start by asking Leah to describe how she transitioned from writing children's books to advising Fortune 100 clients about storytelling.

Resources

Story by Robert McKee

The BFG by Roald Dahl

Quote "I discovered, in writing kids' books, that there's a very strong connection between what makes a great kids' book and what makes it a very powerful brand."

Attention writers

Grammarly is one of my favourite proofreading tools. Now, claim a 20% discount with this Grammarly coupon

Support the show

If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins

Thanks for listening!