E17 How To Beat the Competition on Apple Podcasts

Let's face it, the Apple Podcasts platform is one of the most important podcast platforms or pod-catchers. Why do I say that? It is one of the only podcast platforms that allow people to rate and review your podcast and that is important for your podcast's growth. If you want to build an audience, you definitely want to stand out among the competition on Apple Podcasts. 

Unfortunately and to every podcaster's frustration, Apple Podcasts likes to show your competition on the bottom of every podcast episode listing. That makes it easy for people to click off your podcast and onto a competitor of yours. These competitors are positioned by Apple as the "TOP" podcasts. That position alone makes your potential subscribers click off your podcast. You may loose that subscriber forever as most subscribers do not bookmark their favorite podcasts. You actually need that bookmark.

How do you beat the competition on Apple Podcasts and get more people clicking on your podcast?

Is it the headline of each of your podcast episodes? Is it the name of your podcast? Is it your podcast thumbnail?

I explain all of this and answer the question in this episode. 

Please rate and review us on Apple Podcasts at https://podcasts.apple.com/us/podcast/be-a-successful-podcaster-with-bruce-chamoff/id1553846808