"Next Wave" of Marketing in the Hobby | BIC #7

Some thoughts as the "next wave" of creator-driven sponsored content have started to crop up.

I expect this will be more common going forward but makes for an interesting discussion as it remains early in the Sports Card content space. In particular, my interest goes to the original content that is generated for these platforms as a means to bring attention and leverage influencers to help grow brands.

What do you think? Is this something that will create some issues for content creators that cover the hobby as a whole? Or is it something that can be smoothly incorporated into the space and allow for open dialog, even if the sponsors have their own questions or issues in future? 

Should the content creator even address it if they have that financial obligation, or is the best course to disclose and then stay out of the discussion?

Link to YouTube version of the episode:

https://youtu.be/Dd8JIX2Jlrw

Link to Because I'm Carlos on Apple Podcast:

https://podcasts.apple.com/ca/podcast...

You can reach me in the comment section of the YouTube channel or on Instagram (@carloscards12).

Thanks for listening!

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