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Why Knowing Your Customer Can Save You Time, Money, and Stress with Nancy Rimbergas

Author
Aggie
Published
Tue 15 Oct 2024
Episode Link
https://beauty-and-the-brand.captivate.fm

Aggie sits down with Nancy Rimbergas, founder of Earth-Based Body, to uncover how a personal experience with skin health and a life-changing partnership led her to build a desert-inspired skincare line. From her hard left turn from the beverage industry to the art of balancing passion and business, Nancy shares the highs and hurdles of creating a brand rooted in Arizona's unique ingredients. She and Aggie discuss the power of trusting your gut, crafting authentic partnerships, and the behind-the-scenes lessons learned on packaging, product development, and why staying true to your story is key to long-term success. If you’re ready to learn how to stand out by standing firm in your values, this episode is for you!

Chapters:

  • 00:00:00 The Illusion of Busyness
  • 00:01:20 Meet Nancy Rimbergas of Earth Based Body
  • 00:01:48 From Beverage to Beauty: A Skincare Transformation
  • 00:03:08 Finding the Perfect Partner: Chemistry Meets Business
  • 00:04:42 Structuring a Seamless 50/50 Partnership
  • 00:10:22 Launching Earth Based Body: The First Steps
  • 00:11:24 Packaging Lessons and Ingredient Challenges
  • 00:16:14 Early Wins: Retail Success in Major Spas
  • 00:20:33 The Power of Press: How Media Transformed Our Reach
  • 00:30:58 Amplifying Content: Blog Posts, Social Media, and Beyond
  • 00:35:33 Marketing Strategies that Move the Needle
  • 00:38:51 Event Planning: Creating Memorable, Impactful Experiences
  • 00:42:11 Building Meaningful Relationships and Networking
  • 00:49:10 Overcoming Burnout and Balancing the Grind
  • 00:50:40 Data-Driven Decision Making for Long-Term Success
  • 00:57:03 Future Plans: Growing Community and Connection
  • 01:00:58 Conclusion and How to Reach Earth Based Body

Links and Resources:


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Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

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