The $6M Clean Beauty Exit That Nearly Broke Me: Trina Felber’s Story

What happens when a nurse anesthetist turns personal tragedy into a $6M clean beauty movement? In this powerful episode, Trina Felber, founder of Primal Life Organics, shares how a miscarriage sparked her mission to reimagine beauty through the lens of paleo principles—and how she went from formulating olive oil blends in her kitchen to building a 7-figure brand. You’ll hear how a niche rebrand into paleo skincare helped her dominate Google search, why education-first marketing became her biggest growth lever, and what she learned after selling 45% of her company. Trina opens up about the importance of staying aligned to your mission, even when the pressure to scale feels overwhelming. If you’ve ever wondered how to turn personal pain into purposeful growth—or how to build a clean beauty brand that breaks through the noise—this episode is packed with wisdom you won’t want to miss.

Chapters:

• 00:00:00 - From Personal Tragedy to Business Triumph
• 00:01:06 - Meet Trina Felber: Nurse Turned Beauty Pioneer
• 00:02:07 - A Miscarriage That Sparked a Mission
• 00:05:35 - Olive Oil and the First Breakthrough
• 00:10:21 - Reinventing Herself as Primal Life Organics
• 00:13:51 - How Paleo Skincare Became Her Superpower
• 00:16:54 - Turning Confused Customers into Raving Fans
• 00:19:11 - The Cavity That Changed Everything
• 00:20:42 - What Weston A. Price Taught Her About Teeth
• 00:21:13 - Creating a Tooth Powder Empire
• 00:22:28 - Lessons from the Frontlines of Foundership
• 00:23:03 - Scaling Smart: Profit Without Outside Pressure
• 00:24:29 - Winning Early with Story-Driven Marketing
• 00:26:44 - Retail Dreams, Funding Realities
• 00:30:53 - The Big Decision: Selling Part of the Brand
• 00:33:42 - What Came Next (and What She'd Change)
• 00:34:44 - Vision, Values, and Building Again
• 00:37:49 - 800 Chemicals a Day?!
• 00:41:15 - Where to Learn More from Trina
• 00:41:59 - One Last Truth for Founders

Links and Resources:

• 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -
• https://abcreativenyc.com/signup
• 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
• Aggie on LinkedIn
• AB Creative 
• Aggie on Instagram
• Trina’s Website
• Trina on Instagram
• Trina on LinkedIn
• Email: [email protected]

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge