How Indie Brands Can Stand Out in Media with Aimee Majoros

Aimee Majoros joins Aggie to share her journey from a surprise encounter in an elevator at Estee Lauder to launching her own PR firm focused on beauty and lifestyle brands. Known for her strategic insights, Aimee discusses why true PR success hinges on genuine relationships, attention to detail, and the ability to anticipate what editors really want. Throughout the conversation, she dives into the evolution of PR, challenges for indie brands, and the importance of knowing your customer beyond assumptions. Aimee’s tales of PR wins, challenges, and unexpected lessons make for an insightful look into what it truly takes for a brand to stand out in today’s media landscape.

Chapters

• 00:00:00 – Customer Deep Dive
• 00:01:16 – Kicking Off the Episode
• 00:01:57 – Aimee Majoros’ Unexpected PR Path
• 00:02:19 – The Estee Lauder Elevator Story
• 00:04:59 – Inside Corporate PR at Estee Lauder
• 00:09:06 – Launching Her Own Firm
• 00:11:13 – Corporate Lessons That Shaped Her
• 00:17:40 – The New Age of PR
• 00:22:09 – Predicting the Next Big Thing
• 00:32:10 – Indie Brands: What They Can Learn from Giants
• 00:34:04 – Low-Budget PR, Big Results
• 00:38:15 – PR Myths and Misconceptions
• 00:39:19 – Wild PR Success Stories
• 00:42:18 – Reaching Niche Audiences
• 00:52:10 – Staying on the Cutting Edge
• 00:58:20 – Celebrity PR Wins and Top Moments
• 01:03:46 – Wrapping It Up with Final Insights

Links and Resources:

• 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$
• Aggie on LinkedIn
• AB Creative 
• Aggie on Instagram
• Aimee is Beauty
• Aimee on Facebook
• Aimee on Instagram

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge