How a Strategic Partnership Drove $10K in Sales & 3,000+ New Followers with Jennifer Davis

Aggie chats with Jennifer Davis, who's been in the beauty industry for over 20 years and has some serious experience, like working at Dermalogica and scaling Nurst to six figures in under a year. Jennifer talks all about how to grow fast, the importance of partnerships, and the pricing mistake that so many beauty founders make. She also tells how giving back before asking led to a 10K sales spike overnight—and why being honest is the best marketing trick in the book. Are you ready to change the way you think about scaling your beauty brand?

Chapters:

• 00:00:00 – The Truth Will Set Your Brand Apart
• 00:01:41 – From Teen Beauty Junkie to Industry Powerhouse
• 00:08:07 – The 6-Figure Skincare Playbook—No Ads Required
• 00:09:56 – The $10K Post That Changed Everything
• 00:15:42 – The Website Crash That Cost Thousands
• 00:21:58 – Why Email Still Prints Money (If You Do It Right)
• 00:28:50 – Reading Your Customers’ Minds (Without Creepiness)
• 00:30:09 – When Rebranding Is the Only Option
• 00:33:03 – Business Breakups & Hard Truths
• 00:38:18 – The Fine Line Between Art & Analytics
• 00:43:36 – Scaling Fast? Read This First.
• 00:52:02 – Success = Relationships (Here’s Why)
• 00:56:31 – The Part No One Talks About

Links and Resources:

• 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• Jennifer on LinkedIn
• Dermalogica
• Nurst

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge