From 2% to 6%: The Positioning Shift That Transformed Miss Organics with Anna Gecheva

What happens when “clean beauty” isn’t enough? In this episode, Aggie sits down with Anna Gecheva, founder of Miss Organics, to unpack how a single positioning shift turned a generic brand into a clear standout — tripling their conversion rate from 2% to 6%. Anna shares how listening to her audience through a simple survey, testing a bold “Clean doesn’t always mean safe” message, and running a $10/day Meta ad test unlocked overnight sales and new growth. If you’re tired of blending in, this story will show you exactly how to claim your own blue ocean and scale smarter.

Chapters:

• 00:00:00 - Welcome to Beauty and the Brand
• 00:00:52 - Meet Anna: The Force Behind Miss Organics
• 00:01:47 - From Corporate Finance to Clean Beauty
• 00:02:25 - Why “Clean” Isn’t a Differentiator Anymore
• 00:04:02 - The Survey That Changed Everything
• 00:04:55 - One Message, One Test, Triple Conversions
• 00:14:42 - $10 Ads, Bold Hooks, Big Results
• 00:26:10 - The Truth About Skincare Quizzes and Misleading Ads
• 00:27:23 - Before & After: The Visuals That Sell
• 00:28:21 - Precision Targeting: Where the Real ROI Lives
• 00:29:43 - Retargeting 101: What Actually Works
• 00:31:00 - Simplifying Your Campaigns Without Losing Impact
• 00:34:12 - Daily Habits That Drive Sales
• 00:35:43 - Sending Traffic to the Right Product Pages
• 00:43:02 - Why Conversion Rate is Your Brand’s Pulse
• 00:44:54 - Final Thoughts, Takeaways & Where to Find Anna

Links and Resources:

• 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -
• https://abcreativenyc.com/signup
• 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
• Aggie on LinkedIn
• AB Creative 
• Aggie on Instagram
• Miss Organics Website
• Miss Organics Instagram (Brand)
• Instagram (Anna Gecheva)
• Anna on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge