CFO Secrets Beauty Brands Don’t Talk About with Anthea Austin

Anthea Austin, founder of Clear Margin Consulting and a seasoned CFO, joins Aggie to discuss the overlooked realities of running and scaling a successful business. From navigating debt and understanding cost of goods to mastering pricing strategies and financial forecasting, Anthea delivers a no-nonsense roadmap for founders who want to grow with clarity and confidence. Together, they explore the power of mindset in shaping financial success and share advice for building a business that thrives, not just survives.

Chapters

• 00:00:00 - Where Mindset Meets Magic: Choosing Abundance Over Scarcity
• 00:01:08 - The Gateway: A Peek Inside the Podcast's Mission
• 00:01:13 - Meet Anthea Austin: CPA with a Vision for Financial Transformation
• 00:02:59 - From Idea to Impact: How Clear Margin Consulting Was Born
• 00:04:22 - The Kaleidoscope of Growth: Clients, Change, and Challenges
• 00:06:19 - Breaking Chains: Empowering Entrepreneurs with Financial Clarity
• 00:13:06 - Beyond the Balance Sheet: Mastering Debt and Strategy
• 00:18:45 - Hidden Costs Unveiled: A Deep Dive into COGS for Beauty Brands
• 00:22:03 - Pricing the Priceless: Cracking the Code of Market Positioning
• 00:30:37 - Future Casting: Turning Financial Forecasting into Founder's Gold
• 00:32:41 - Outgrowing Expectations: How to Handle Sudden Surges
• 00:34:27 - Forecast or Fail: Why Every Beauty Brand Needs Financial Vision
• 00:36:56 - The Growth Compass: Year-Over-Year Done Right
• 00:40:21 - Numbers Tell Stories: Understanding Your Brand’s Finances
• 00:45:09 - Tools for Titans: Financial Hacks for Modern Entrepreneurs
• 00:51:59 - From Limitations to Limitless: Opportunities Hidden in Plain Sight
• 00:54:59 - The Phoenix Effect: Adapting, Thriving, and Soaring Higher
• 01:01:09 - The Final Bow: Wrapping Wisdom with Actionable Insights

Links and Resources

• 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$
• Aggie on LinkedIn
• AB Creative 
• Aggie on Instagram
• Anthea on LinkedIn
• Clear Margin Consulting
• Financial Conversations Podcast

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5 Days to Growing Your Iconic Beauty Brand Challenge