Mastering Surgery AND Business Growth — with John Vartanian, MD, FACS (Ep. 294)

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Hello, and welcome to "Beauty and the Biz," where we’ll discuss mastering surgery and business growth. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “Mastering Surgery AND Business Growth — with John Vartanian, MD, FACS.”

Obviously, mastering the art of blending business acumen with surgical excellence is a complex challenge for plastic surgeons. Specifically, clinical skills demand years of training and precision. However, running a practice requires an entirely different set of expertise.

Therefore, surgeons must balance patient care with business operations. For example, this includes managing overhead, optimizing workflows, and building a high-performing team.

In summary, here’s what you’ll learn:

• First, overcoming common challenges: Indeed, Dr. Vartanian discusses the hurdles most surgeons face. Specifically, these include managing overhead, balancing patient care, and handling business operations. Additionally, he shares how he addressed them head-on.
• Second, streamlining operations: Next, learn how optimizing processes and improving team communication transformed his practice. As a result, these changes saved time and reduced stress.
• Third, making data-driven decisions: Finally, discover how tracking key metrics and analyzing performance helped him. Consequently, this allowed him to identify growth opportunities and make smarter business decisions.

Ultimately, this is real-world advice from a surgeon who has successfully blended his clinical expertise with sound business principles.

P.S. Time to level up? Whether you're looking to attract more cash-paying patients, streamline your processes or boost your profits, I’m here to help. With decades of experience helping plastic surgeons grow their practices, I’ve developed proven strategies tailored to your unique challenges.

Let’s uncover opportunities, tackle obstacles and map out a clear plan for your success—all in one powerful session. Click below to schedule your personalized Growth Session today!

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

 

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