Building Your Real Estate Empire One Relationship at a Time

The secret to lasting success in real estate isn't found in flashy marketing campaigns or viral social media strategies—it's built one meaningful relationship at a time. Broker Gina Romano reveals how this philosophy has fueled her 21-year career during a candid conversation with Maria Quattrone on the Be the Solution podcast.

"In relationships, the little things are the big things," quotes Gina, sharing how she's cultivated a business so rooted in authentic connections that she "would never have to take an online lead again" to maintain her success. Before becoming a powerhouse broker with two thriving offices in New Jersey, Gina honed her relationship skills selling Longaberger baskets as a direct sales representative. This experience taught her the value of handwritten notes, meaningful conversations, and genuine interest in clients' lives—skills she transferred directly to real estate.

What makes Gina's approach particularly refreshing is her willingness to blend traditional relationship-building techniques with modern strategies. While her brokerage attracts primarily young agents under 30, she teaches them "old school" fundamentals like neighborhood farming, personal calls, and face-to-face meetings alongside cutting-edge digital marketing. This marriage of approaches creates sustainable business practices that withstand market fluctuations and technological changes.

The conversation also explores how the industry has evolved, with teams effectively replacing the supportive function traditional brokerages once provided. Gina's "team-ridge" model offers the collaborative benefits of a team structure while maintaining individual agent identities—all built on the foundation of strong relationships between broker and agents through consistent one-on-one coaching.

Whether you're new to real estate or a seasoned professional, this episode offers a powerful reminder that our business thrives on human connection. As Gina wisely notes, "You can have every shiny toy and a million followers, but if they can't connect with you on a higher level, you might not get business." Ready to build your business through relationships rather than transactions? Listen now and discover how the "little things" truly become the big things in your real estate career.

Connect with Maria Quattrone:
Facebook: Maria Quattrone
Facebook Page: REMAX at Home Facebook
Facebook Page: Rise in Real Estate Facebook
LinkedIn: Maria Quattrone
YouTube: Maria Quattrone
Instagram: @maria_quattrone
TikTok: mariaquattronerealestate
Website: MQrealesate.com
Office number: 215- 607-3535