54 - Brand Strategy with Katie Dooley
- Author
- Kari Lotzien
- Published
- Tue 04 Mar 2025
- Episode Link
- https://www.betheanchor.ca/
In this episode of Be The Anchor, I am welcoming Katie Dooley, founder of Paper Lime Creative, a design and branding agency based in Edmonton, Alberta. Katie shares her journey from designing her first brochure at age 11 to founding her own agency and becoming a sought-after brand strategist. The discussion delves into the pitfalls of DIY design, the importance of branding as a business tool, and why a logo should not be so literal. Katie also offers insights into how businesses can differentiate themselves in a competitive market and avoid common branding mistakes. Katie also shares a valuable gift with the audience for a free 30-minute brand assessment.
Key Points covered in this episode :
- Katie's Early Passion for Design
- Understanding Modern Branding
- The Pitfalls of DIY Design
- The Importance of Unique Branding - don’t be confused for your competition
- Common Branding Mistakes
- Literal vs. Conceptual Branding
- Targeting the Right Audience
- Luxury Branding Misconceptions
- The Role of Branding in Business Success
- Branding as a Business Tool
- Free Brand Assessment Offer
Resources and Links:
Connect with Katie Dooley:
- Website: www.paperlime.ca
- Free Brand Assessment - add Be the Anchor to the form to let Katie know you heard her here
Contact Kari Lotzien | Be the Anchor:
