Episode 2: The Power of Narrative
- Author
- Brand Tasmania
- Published
- Sun 23 May 2021
- Episode Link
- None
Most place-branding and economic development work is driven by advertising agencies and consultants.
Why does it so rarely work and is there a better way?
Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world.
It’s about uncovering a hidden story that unites people, and using that story to inspire community action.
It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it.
This is episode two.
