Branding and Culture in Corporate Real Estate Business with Jason Fray

Jason Fray is the Director of Cushman and Wakefield, a recognized leader in local and global real estate research. He grew up in Central New Jersey and after college was faced with a crossroad and a life changing question, "What do I want to do with my life?"

In this interview, we'll dig deeper on Jason's story and see how things turned out and how he eventually stepped into the corporate real estate world. In addition, Jason also shared some thoughts on:

• How an open access to information and collaborative environment worked for Cushman's advantage


• How Cushman & Wakefield built and maintained their brand


• Why "Google it" doesn't work at Cushman & Wakefield


• Why you should look for a company that is willing to invest in you


• How to attract talent by simply staying in a more desirable neighborhood

To get the full show notes, transcripts on this episode check us out at www.befurniture.com/episode28 

You can also connect with us on Twitter @BeFurniture or personally to me, @BEJohnGardner

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