Social Media Metrics and What Actually Matters with Content Creator, Consultant & Podcast Host Kayla Ybanez

Kayla Ybanez is a speaker, content creator, consultant and the host of the Stop The Hey Girl Podcast. She has founded two companies, one specifically helps network marketers build relationship based businesses without cold messaging. In 2021 she founded Ybanez Media, a Chicago based creative social media agency to help business owners with getting in front of buyers and creating recognizable brands and communities.

IN THIS EPISODE: 

• Starting before you’re ready 
• The hard truths about being a business owner\
• Social media based on what actually matters, not vanity metrics
• The biggest mistake Network Marketers make 

QUOTABLE MOMENTS: 

“Got to, didn’t have to, got to decide to be proactive instead of reactive. Sometimes we have to be backed into a corner to realize we have skills and gifts that we sit on.” 

“Not everyone is going to agree with what you’re doing and there is more than one way to do something.” 

“One of the best ways to stand out is to take something you’ve learned and create your own method.” 

“Social media metrics don’t equate to what actually matters in business. Do you just want numbers of people looking at you or do you want to make money? Because until you get clear about that, your actions will not likely support what you want.” 

"Ask your followers “what is their takeaway from this post?” Did the post inspire them to take the action you wanted them to take?" 

“Sacrificing short term money grabs for long term legacy.” 

“As a mom you can have all the things just not necessarily at the same time.” 

Connect with Kayla:

https://www.instagram.com/kaylaybanez/

https://www.instagram.com/ybanezmedia/