Redefining the Relationship Between Brands and Communities w/Cultural Brand Strategy & Marketing Firm Owner Tierra Filhiol
- Author
- Ashley Baumann
- Published
- Thu 12 Aug 2021
- Episode Link
- https://beambitious.libsyn.com/episode-15
Tierra Filhiol is the Founder and Lead Cultural Strategist at FLAVVRR. After ten years of leading digital and social strategy on the agency side for global brands like General Motors & Minute Maid, Tierra wanted to explore fresh ways to work with companies and unique audiences.
So in 2019 she launched FLAVVRR, a cultural brand strategy, and marketing firm. Today, she continues to help some of the world’s most loved brands win over the hearts of their audiences. But her most important and fulfilling job is simply, Mom.
In This Episode:
- From digital strategist for an advertising agency to CEO of her own cultural brand strategy & marketing firm
- How her company leverages cultural marketing intelligence to help clients understand, build relationships with & understand new audiences and communities
- Keeping up with social media trends
- How therapy can give you the tools to work through anxiety
- Replacing negative self talk
“At the end of the day they are going to do what’s best for them and so I chose to do what was best for me.”
“Having the discipline to not let flexibility be your downfall.”
“All of the things I want to do, all the ventures I want to explore, all the new projects I am looking at. In my mind they are all contributing to the legacy I want to build and not just for me but the impact that God put me on this earth to have.”
“I encourage people to be open to their therapy journey. To not be afraid of things that ultimately may serve you better than not doing anything.”
Connect with Tierra:
FLAVVRR: https://www.flavvrr.com/
Instagram: https://www.instagram.com/tierrafilhiol/
