Building Your Brand w/Website Designer & Brand Strategist Amanda Walsh

Amanda Walsh is a mother, wife, and creative entrepreneur who owns The Launch Hive, a custom brand & website design studio for the bold and badass. From starting a side hustle that didn't work out, to being a full time solopreneur, she is going to share branding and social media tips with us to help you along your business journey.

In This Episode: 

• Tips on how to build a brand if you are just starting out
• How to stand out in a saturated market
• The difference between branding + brand identity and why you need both

Episode Notes: 

If you’re just starting to create your brand: 

Choosing your brand: colors/color palette, fonts, style for brand recognition 

Free training on branding visuals:  https://view.flodesk.com/pages/60257042fa7051428a396fac

BRANDING vs. BRAND IDENTITY 

Brand Identity: The way your brand looks - the visual aspect. 

Branding: The foundational pieces that make your brand - your mission, values, beliefs, your why. Deeper rooted questions. 

What to refine before creating your brand identity: 

Who is your ideal client/who do you want to help, how you can help them/how they are feeling? 

"HUMANIZE your brand."

Unfollow or mute accounts  on social media that you’re comparing yourself to. Stop following so many people in your industry. They are NOT your ideal client. 

How to stand out in a saturated market: 

• Be real, show up as a your authentic self on social media 
• What is your unique value proposition?
• What is something your ideal client needs that you can offer? 

“You all don’t have the ideal client, although you may do the same thing you aren’t helping the same people.”

Keep the ideal client in mind when you are creating content, messaging, how you are showing up on social.  

Market research - ask your audience and clients more questions! Use polls, question box, quiz box on IG stories. 

“You can have a board WHO (who you help) as long as you have a specific WHAT (what you help them with)” 

Connect with Amanda: 

Website: https://www.thelaunchhive.com/

Instagram: https://www.instagram.com/thelaunch_hive/