The Making of ITL: Legacy Collection - Elevated Men's Wellness Attire

In this special episode of Be A Weapon, Hayley Bond, founder of Indefinable The Label, takes you behind the scenes of ITL’s monumental step into menswear with The Legacy Collection: Elevated Men’s Wellness Attire.

From the initial sketches and reference samples in August 2023 to the final bulk production (almost) ready to launch, Hayley walks you through the entire creation process.

Hear about the challenges, breakthroughs, and creative decisions that shaped this sleek and sustainable collection, made from recycled fabrics. Discover how artwork dilemmas, fit adjustments, and logistical hurdles—like navigating overseas manufacturing and staggering import costs—brought this collection to life.

This episode is more than a timeline; it’s an authentic look at the complexities of building a brand that balances style, ethics, and innovation. Whether you’re a fan of ITL or dreaming of starting your own brand, this episode offers valuable insights, lessons learned, and a lot of behind-the-scenes tea.

Tune in to celebrate the launch of The Legacy Collection and get excited for what’s next!

https://indefinablethelabel.com/

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