TripADeal CEO Richard Johnston On Overcoming Pandemic Challenges

Two years of lockdowns and bans have turned the travel and tourism industry into one of the enormous casualties of the coronavirus pandemic. In this episode, TRIPADEAL co-founder Richard Johnston and I sit down for an insightful session sharing the success story of a company born out of an idea in Bali in 2010. His company captured the market of holiday loving baby boomers. When a global emergency happens, Richard shares how wisdom and integrity are needed to ride out the continuing crisis management to choose to take care of their people and customers.

Key points covered in this episode: 

[00:02:41] The need to shift. Like everybody else, Richard shares how TripADeal is now an outbound package holiday business that sells bucket list dreams at affordable prices. 

[00:04:32] How COVID's effect on travel was very much a supply crisis. This exceptional moment no one's ever seen before that literally stopped the world.

[00:11:36]  Richard describes the mental fortitude needed to handle the crisis when people were feeling responsible, freaked out, stressed out and didn't know what they had to do. 

[00:22:12] Strategies and tested measures.

[00:23:49] Risk appetite comes from the background of being a surfer.

[00:28:17] Learning from business ideas that failed.

[00:31:39] Simplify your approach to business.

[00:34:01] When choosing print ads trumped advertising on Facebook.

[00:45:14] Sponsoring different football teams is a way to give back to the community and build credibility.

[00:46:48] Accept that you lack understanding in many aspects of running your business.

[00:53:37] Valuing people.

[01:01:00] Preserve your brand.

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Join your host Jade Green on The Barrels and Business Podcast - a show that regardless of the surf conditions, delivers entertaining, inspiration and insights on the best surf spots in the world, quintessential quivers, product recommendations, worst wipeouts, kook kaos, as well as discussions on the trials and tribulations of starting and scaling businesses. It's not only the epic wins we discuss; we also dive into the failures and wipeouts in business with technology hacks to share tangible tips on how to build an amazing business and epic life.

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