1. EachPod

Ken Okazaki on How to Master Video Marketing (plus his secret content method)

Author
Jade Green
Published
Sun 03 Jan 2021
Episode Link
https://shows.acast.com/barrelsandbusiness/episodes/ken-okazaki-on-how-to-master-video-marketing-plus-his-secret

Three seconds.

 

That's all it takes for someone to decide to watch your video or not. Can you hook 'em?

 

After today's episode of Barrels and Business, you'll know exactly what to do to engage people from start to finish. Video marketing guru Ken Okazaki is virtually in the house, delivering some free advice that will change how you approach video marketing.


Ken Okazaki heads up Oz Media Global. He loves helping businesses plan, optimize, and launch their video campaigns. Ken's clients have generated millions of dollars in extra profit from video marketing.


Ken shares his super-simple five-step content marketing system that streamlines content creation, prevents burnout, and delivers results. It all hinges on delivering real value to the viewer. The art is how to format the video delivery, so they stick around and do what you want. 

 

Do you know why people bounce off your video? Hint: buying better camera equipment isn't the answer. And whatever you do, don't use a teleprompter! Hear about a few mistakes people make with their video marketing–chances are, you've made some before.

 

Ken also gives tricks to make video marketing more manageable. The hardest part is getting started, but you have to pop that cherry. You also can't put off your video marketing for the last minute. We talk about building momentum and why your videos don't need to be perfect right out of the gate. Like surging, video marketing takes practice, people!

 

So grab your camera, tune into Ken, and get ready to press record. When you're done listening in, you'll be raring to use these shortcuts and tricks that simplify and amplify your video marketing. 


 

Key points 

9:44: Ken explains video marketing and its different applications

18:51: Content is only king if you fit into a particular spectrum of video marketing. If that's you, you've got to create these "aha" moments to get people coming back for more.

24:53: Advice on how to get started with video marketing using the Hilda Content System

31:51: You need to get over the fact that you are not the most important person and to stop talking about yourself in video marketing. 

40:19: The technique for getting someone to take action on your video. 

44:56: You can't be in a marathon and start training the day before. You begin preparing way in advance. Do the same with your video marketing and promotion efforts. 

48:33: Ken's take on going live versus pre-recording videos.

53:59: Talking about the gear you need for video recording. The stuff isn't a pre-requisite for getting started. Just do the first video and get some momentum. 

 1:02:00: Ken's tip: use a virtual director to help guide your recorded videos. 

1:05:33: Whatever you do, don't get a teleprompter.

1:12:05: How Ken pivoted from his work putting on big stage speaking events to creating a business with video marketing.

1:22:49: Making a pivot in his business.

 

 

 

Key takeaways & quotes 

  • "If you don't give them the 'aha' moments, you'll be like the friendly cousin who's nice to hang out with. It gets kind of familiar, and it could fade off."
  • "What most people don't understand is that content is a paint by numbers system. If you're constantly having to be creative, you will burn out."
  • "The mindset is this: you want to get in and get out, get them hooked. This has to be fast because you have three seconds. That's how long it takes for people to decide if they're going to watch or not watch."
  • Ken analyzes video metrics for cliffs and plateaus. Cliffs are when everybody's leaving every video because it's boring. Why do they leave at that moment? Plateaus are good! It's because what you're doing is magical, and people are hanging out for a long time.
  • The more you talk about yourself, the less people are interested in you.
  • "As humans, our instinct is we'll do more for others than we will for ourselves. Like any day of the week, we're servants by nature. We want to help."
  • "A lot of people, they treat business and content creation as if they started training the day before the marathon, and they expect to win."
  • "There are no shortcuts or tricks to giving people value. You help people by actually helping people."
  • Your first video is like pulling out of the driveway. Just getting started. You don't need a fancy editing team or to cut and splice. Get in first gear, build some momentum, and shift into the next gear when you're ready.

 

 

Connect with Me and the Barrels and Business Community

 

 

 


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Mentioned resources


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