Greg Allan on How To Make Your Business Skyrocket on Social Media

Author: Jade Green
Published: Sun 14 Mar 2021
Episode Link: https://shows.acast.com/barrelsandbusiness/episodes/greg-allan-on-how-to-make-your-business-skyrocket-on-social-

Most trades based businesses think that social media won’t really help them..they think no one wants to look at at a tradie popping in a new light switch, a plumber unblocking a toilet or old mate slinging bricks over and over again

Well Greg Allan, founder of The Electricians Success Academy and owner of Response Electricians, a business that exploded when they decided to challenge this thinking and put themselves in the shoes of the customer…the result, Singing Electricians with videos that went viral!

Greg and his team now have 82K followers on IG, 154K followers on TikTok, and over 2 million views on YouTube! Thanks to this exposure and the leads it has generated the team have gone on to win multiple awards for most recommended electricians… OK, that part is mainly due to the exceptional service provided and by having everything systemised and process driven.

Greg believes when it comes to social media, you need to SHOW YOUR TRUE SELF and that it’s all about authenticity, knowing yourself and what you want to achieve. This combined with knowing what your customer enjoys and where they hang out online is what’s going to allow you to connect with the audience including your clients, possible business partners, and potential employees!

You need to leverage the tools provided by social media so that you can truly target your ideal clients, your “avatar”. And this is something that goes to ALL BUSINESSES. Regardless of how traditional your business might be, social media is instrumental now!

As Greg puts it, “word-of-mouth is dead” because people are not talking to each other and the tall poppy syndrome has made people be less open to sharing their secret weapons. But almost everyone is on some form of social media!

In this episode you will love how Greg opens up about his vulnerabilities, his former drinking problem and the work he has done to become the best version of himself, both for his businesses and his family.

He is very open about seeking therapy and realizing he had been suppressing his feelings for so long, he didn’t even identify them anymore.

This has led Greg to advocate strongly for therapy and include activities that promote good mental health, like journalling, into his everyday routine.

That’s another key piece of advice from Greg! MAKE A SCHEDULE, and make sure you include some much-needed time for yourself.

Greg really doesn’t hold back on the value especially when it comes to growing your business through social media, self-awareness, growth and healing. Watch this week’s episode HERE! You won’t regret it!

Key points

(00:00): Welcome to Barrels and Business!

(05:13): The tools Greg Allan used to start his viral marketing strategy for Response Electricians.

(10:43): The return on investment (ROI) brought by video content and the importance of using advertisement tools to promote this content.

(12:13): Running a non-stop hiring campaign to ensure you will get the best possible candidate when it’s time to choose someone to hire.

(19:40): Authenticity is the best way to make an impact on social media and attract the employees and clients you want to work with.

(22:41): Traditional businesses also need to get on social media to grow their business.

(27:21): Defining who your ideal client is and reviewing if you’re currently working with those customers and what you can do to reach them.

(30:12): Using social media tools to target the audience you want to work with.

(33:52): The challenges faced by sole traders and how charging the right price is key to work with the right clients and actually make a profit.

(41:15): Vulnerability and understanding how your mind works to conquer any self-imposed obstacles that keep you from being the best version of yourself.

(59:12): Journaling is a way to be vulnerable and improve how you understand your feelings and look out for yourself.

(01:03:42): Journaling in third-person to coach yourself and talk to yourself to better connect with your inner being.

(01:08:24): Tools to better organize your schedule, both workwise and for your personal life.

(01:20:15): Becoming a parent as a business owner and making sure the couple is a partnership that plans together.

Key takeaways & quotes

When looking to hire, an ad that stands out from the rest can help you get the best candidates for a job position.
“Put your authentic self out there, be you 100% and that’s going to encourage, inspire, and people will want to work with you.”
“The problem with word of mouth now is that people are not talking as much anymore.” This is why getting on social media is so important.
Working with customers you don’t like can make your entire workflow and environment a draining and stressful space.
Social media tools can help you target your audience and pick and choose from the target audience you want to work with.
Focusing on one specific service and client helps you stand out as the best provider of solutions for the problems and pain points they have.
Looking for help when you’re feeling stressed or overwhelmed doesn’t make you weak, it allows you to take true ownership of your life and thrive in it.
“You can’t help others if you don’t optimize yourself first.”
Scheduling and prioritizing your tasks accordingly helps you achieve your peak performance at all levels.
“As long as you know you are doing the best you can, don’t focus on the things you can’t change.”

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