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Franziska Iseli: Do you NOT feel fear? Following the courage map

Author
Jade Green
Published
Sun 13 Sep 2020
Episode Link
https://shows.acast.com/barrelsandbusiness/episodes/franziska-iseli-do-you-not-feel-fear-following-the-courage-m

Franziska Iseli is a maverick entrepreneur, leading marketing and brand strategist, mad adventurer, author (Including “The Courage Map” with foreword by Sir Richard Branson) and the co-founder of Basic Bananas, The Business Hood, Oceanlovers and Moments of Humanity. 


In this episode we talk in detail about some of Franziska’s most meaningful principles such as flow, non attachment and intuition; principles that can help you make choices to find your flow and live your life to the fullest! We also talk all about marketing and the best ways to uplevel your business with proven tips and tools from a successful marketer! 


In 2013, Franziska was awarded the Young Entrepreneur of the Year award recognizing her innovation, creativity and philanthropic involvement. She is a board member at the global Entrepreneurs Organization, sits on the judging panel for Singularity University and has run think tanks at the United Nations to address the UN sustainable development goals through entrepreneurship. She also launched an impact initiative called EOcean to inspire entrepreneurs to be more sustainable. 


Franziska is a Swiss born Australian (or Swaussie) with a sharp-witted humour and the ability to speak five languages. Her down-to-earth attitude, infectious energy, integrity and courage to take the lead are the key to her success.


In her spare time, she loves going on adventures, spending time in the ocean, playing music with her band Salty Lips, learning new things and spending time with family and friends. On one of her recent adventures she rode her motorbike from Switzerland to Kazakhstan along the Silk Road (12’000km) which made for interesting tales. 


Franziska is a true visionary and eternal optimist, no challenge seems to be too big for her. She has this rare combination of being both creative and strategic, which makes her a powerful leader in the business world. She is a big believer in social business and is heavily involved in various ocean conservation and sustainability projects. 


Key Points

  • 00:04:44 - Surfing, business and why Simon Anderson is Franziska’s favourite shaper @simonanderson_surfboards
  • 00:12:10 - About Franziska’s book “The Courage Map”
  • 00:15:03 - Thirteen principles of “The Courage Map”
  • 00:16:17 - Non attachment
  • 00:20:44 - Insight on Flow
  • 00:42:34 - How Franziska got her book forward by Sir Richard Branson
  • 00:51:45 - Breaking into intuition and cultivating it in business
  • 01:03:54 - Basic Bananas and key marketing tips and tools for business
  • 01:16:42 - Framework as to where spend time & money in marketing


Key Takeaways & Quotes

  • Choose a career path according to your strengths. “ My business past gave me access to fundings to be able to have adventure and change a little bit the world”  
  • Detach from what is preventing you to have the courage to take action. Leave fear behind.“There are things you can´t control, but you can control yourself, how you behave and how you respond”  
  • Get into flow by creating a space where you enjoy and are fully and energetically immersed in what you are doing.  “There are many ways to reach your destination, you may as well enjoy the journey”
  • Put your actions into place and step forward. “Set your intention, believe in yourself and then go after it”
  • Trust your intuition and make decisions based on it. “My craziest and boldest decisions have been irrational but have turned out to be the best” 
  • Spend time and money on marketing but reduce your costs everywhere else. 


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