Danny Salfield Interviews Glen Casey and Jade Green on The Importance Of The Ripple Effect in Business

Have you CONNECTED with your soul?

And what on Earth does that mean? Also, how can this impact your business? Danny Salfield interviews Glen Casey and me in this episode and let me tell you, Glen is one of THE MOST soulful people out there!

This conversation was SO GOOD we ended up doing a post-show after the episode “ended”. We just couldn’t stop talking!

After a transformative experience in his 20s in which he connected with his soul, Glen had an entirely new perspective on life. This allowed him to become a successful brand manager, and he was the one responsible for bringing Patagonia to surfing in Australia!

However, his life hasn’t been without setbacks and it was RECONNECTING with himself and his soul that allowed him to keep going! 

Glen is as vulnerable as it gets during this episode in which he provides excellent tips and strategies for business owners like you.

Glen talks about his “two Ps” involved in growing a brand. These are PEOPLE and POSITION. It’s all about connecting with others and offering things they truly want or need. He also talks about the importance of NOT OVERSELLING for the sake of making more money! 

The key to long-lasting relationships with clients is to give them what they need and then THEY’LL KEEP COMING BACK FOR MORE.

Glen also talks about strategies such as changes in pricing and how to enter a new market. He has firsthand experience and has learned a thing or two about marketing to a NEW AUDIENCE, which can be a very scary endeavor.

We also go deep into the importance of leveraging the VIRTUES of a company to keep it true to the culture and goals you have set for it. Also, we talk about how YOUR LEADERSHIP has a ripple effect on the entire company and all employees AND clients.

Remember, WHAT YOU DO IS WHO YOU ARE and just talking about it is not going to get the job done. 

As Glen puts it, taking ACTION is what is truly going to make your business thrive. Plus, you can also apply this to your personal life.

There is SO MUCH to unpack here, from amazing business insights to the importance of connecting with your soul and truly bringing your ENTIRE EXISTENCE to a new level of balance.

Are you ready to connect? LISTEN NOW! 

Key points 

(00:00): Welcome to Barrels and Business!

(03:26): Danny’s experience at Rip Curl and how it shaped the way in which he saw branding.   

(07:18): The lifetime of brands and how they evolve once they start growing at a fast pace.

(15:51): The importance of thinking about the true needs of the client before attempting to sell them every possible thing. 

(22:21): How a change in pricing can create awareness about a new brand in a significant way.

(26:09): Finding a connection between your current product and audience and that new audience and the product you want to offer.

(33:27): How Patagonia branded its items to encourage people to buy its sustainable products even if they were more expensive.

(41:26): The importance of the ripple effect of leading by example in different contexts, including waste management, sustainability, and planet plus strategies.

(49:26): How Danny found himself and his brand after losing everything he had both in his personal and professional life.

(57:06): Connecting with the soul and the incredible impact it can have in the growth of the business. 

(01:03:23): How to build a digital vision board and why it leads you to achieve what you want. 

(01:13:43): Danny’s life-threatening experience jet-skiing.

(01:19:40): Men-father programs to increase connection and bring back intimacy into the relationship.

(01:22:32): Letting go and learning from all experiences by connecting to the soul.

Key takeaways & quotes 

• Thinking about the long term and being strategic is key to build durable relationships with clients.
• Penetrating a new market is all about marketing, branding, and presenting a unique value proposition.
• When branching out, you gotta help people put the dots together between your current product and your new product.
• “It’s our job as business-owner to be the ripple effect and helping lower anxiety and depression.”
• “What you do is who you are.”
• “People don’t buy what you are, they buy what you believe in.”
• Accepting and meeting the experiences that come your way is key for life.
• “The key to freedom is discipline.”
• Every individual has a feminine and masculine duality.

Connect with Me and the Barrels and Business Community

• Facebook: https://www.facebook.com/barrelsandbusiness/
• Instagram: https://www.instagram.com/jadegreenau/
• Linkedin - https://www.linkedin.com/in/jadegreenau
• YouTube: https://www.youtube.com/JadeGreen
• Website: https://www.jadegreen.com.au/

Connect with Glen Casey & Danny Salfield

• Website: www.caseandcoproductions.com 
• Instagram: @glen_casey and @sandpitdanny

Mentioned resources

• Outdated Children: www.littlehouseproductions.com.au 
• Arne Rubestein’s - The Rites of Passage Institute https://ritesofpassageinstitute.org/about/ 
• The Untethered Soul: https://amzn.to/3yURM14

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