#4 MAARTEN DE NEVE & ANTHONY IGLESIAS GUERRA - Unpacking hyper-personalisation in marketing

In this episode, Sarah Claeys (from Emakina, an EPAM company) delves into the transformative power of personalisation in today’s marketing strategies. Together with Anthony Iglesias Guerra (from Carrefour) and Maarten De Neve (Emakina) she examines how top-tier technologies like AI and data analytics are revolutionizing the way brands engage with their consumers by creating uniquely tailored experiences. Together, they discuss practical applications, emerging trends, and the impact of the advent of hyper-personalisation on business outcomes.

Discover how leading companies are getting ready to harness the potential of personalisation to predict customer preferences, enhance interaction, and drive unparalleled business growth. Tune in to gain invaluable insights into making your marketing strategy not only reactive but also intuitively proactive. This episode is essential for professionals eager to harness technology to elevate their marketing initiatives to new heights.