1. EachPod

#11 SILVIA GARCIA & ISABEL VERSTRAETE: Happiness as a competitive advantage

Author
BAM Marketing Congress
Published
Mon 15 May 2023
Episode Link
https://podcasters.spotify.com/pod/show/bam-marketing-congr/episodes/11-SILVIA-GARCIA--ISABEL-VERSTRAETE-Happiness-as-a-competitive-advantage-e23urg8

In this episode, we talk with Silvia Garcia and Isabel Verstraete. Silvia is a worldwide expert on happiness at work. She’s the former Coca-Cola marketing director and CEO of Feel Logic and Happiest Place to work. Isabel is also a marketing veteran. She is brand strategy consultant and  author of “the Care principles”. They argue that happiness can give companies, brands and people a lot of competitive advantage. So start caring about yourself and others and listen to this episode with a smile!

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