Episode 193 – Three Very Strange Women
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Kevin Gerrone’s new book (here’s a link)
My new (and forever) email – [email protected]
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You need people to hire you for your talents.
Here are just a few hints to sell yourself better.
Do you understand what that person really wants? Whatever that is, price is a factor, so start with the packages you offer. When I was working, I had a sheet showing high-end, mid-range and low-end packages, and discussed the prices I could offer last.
Explain what goes into your pricing. After you touch on your labor, materials, travel and the like it may change their perspective.
Remember to listen and draw out what matters most to them in conversation. Even if their budget is lower than your prices, you might upsell them on things that are important to them.
Keep your online presence consistent. Your social media, your printed materials and your website all must be kept updated and have your phone and email address on every page. How often I’ve seen a restaurant online without any idea of their address or phone number until I’ve searched to find it. I don’t want to look for an “about us” page, I want to see it right there.
Do them a favor, if you can. That’s why you sometimes get free labels in the mail from charities looking for a donation. That increases the likelihood that you’ll see the charity in a favorable light. Offer them a coffee, a ticket, an introduction, whatever you can think of. But be careful. Professionals may evaluate a full performance of yours and see it as a confident sample and be moved to respond. But the public, who can’t offer you anything but a single day’s work, if they see it once they won’t want to see it again.
Make the other party see you as an authority. Find ideas you can support to do that, either recommendations from those who support you or recommendations from people you’ve worked for in the past.
What you can do, for the general public and for professionals, is create a video highlight reel, and put that on Youtube. Horizontal video, 360p is enough, and don’t make it too long, two minutes should be plenty, to give them a sample just enough to leave them wanting more. Then embed that on your website. Youtube has an easy process for getting the link (here’s the Youtube studio link) to embed those videos (and be sure to write that down so you can share it.) It’s all free and it’s easy to do, you don’t even need special software. With this, your special qualities can be easily seen and shared. And don’t forget to update it to keep your content fresh!
Budgets are flexible. These people think first about price because they’re trying to understand if you fit their budget. Give them the knowledge they need and you’ll be their friend, especially if at a strategic point you become a little flexible on your end, so build some price flexibility into your plan … you know, sir, I could consider this lower price just once, the first time.
I hope this makes your negotiating skill a little sharper. You deserve what you’re really worth, and I hope this helps you actually get it.
Just $5.99 (catalog only) plus an addendum, both emailed to you
Ahead of the Circus
A Week on the Road with the Advertising Car
You can show these!
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Chinese Dumplings
1 large egg
1¼ pounds fatty ground pork
1 cup of finely chopped scallions
A good shake of granulated garlic or about 2 teaspoons of garlic paste
A good shake of ginger powder or about 2 teaspoons of ginger paste
2 tablespoons soy sauce
1 tablespoon cooking sherry
1 tablespoon toasted sesame oil
1 tablespoon cornstarch
1 teaspoon sugar
1 teaspoon pepper
52 round dumpling wrappers, about 1 pound, thawed
Vegetable oil, for frying
Chili crisp, for serving
Chinese black vinegar, for serving, optional
Steam or fry as described. Serving: 4.
Charge what the market will bear.
Amazon link:
https://www.amazon.com/Spicy-Chili-Crisp-Family-Restaurant/dp/B06XYTSGDP
Midway Torture Feats
24 in all, pdf emailed to you just $5
24 in all, pdf emailed to you just $5