Time: The Currency You Can’t Earn Back

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Do you know exactly where every dollar in your budget goes, but have no idea where your hours disappear to each day? Time—our most precious and finite resource—often slips through our fingers without the careful attention we give to our finances. In this heartfelt episode of Baggage Claim, Greg and Jess tackle the uncomfortable truth about how we mismanage our most valuable asset.

Drawing inspiration from the hit show "The Bear" and its mantra "every second counts," they explore how our perception of time evolves throughout life. That shocking realization when you hit a milestone birthday and suddenly understand the clock truly is ticking down isn't just a midlife crisis—it's an awakening to reality. But rather than becoming paralyzed by this awareness, Greg and Jess offer a framework for making it empowering.

The statistics they share are sobering: after your children move out, you'll likely spend only one more cumulative year with them for the rest of your life. Parents who pour everything into their kids' activities often look at each other like strangers once the nest empties—explaining why divorce rates spike during this transition. Through personal stories and practical advice, Greg and Jess demonstrate how to avoid becoming another statistic.

What would change if you mapped out your time the same way you track your spending? Would you be shocked to discover you and your spouse only have 45 quality minutes together each day? Small adjustments—putting away phones during car rides, making breakfast a meaningful ritual instead of a rushed chore—can reclaim precious moments for connection. The relationship between spouses forms the foundation of family life, yet it's often the most neglected when schedules get busy.

Take the challenge: sit down with your partner tonight and honestly assess where your time is going. Then start the conversation about how to invest it more wisely in what truly matters. Because unlike money, when time is gone, you can never earn more of it.