Social Proof: Why we knowingly make stupid choices with our friends
- Author
- Dan & Mel
- Published
- Tue 31 Oct 2017
- Episode Link
- https://baddecisions.podbean.com/e/social-proof-why-we-knowingly-make-stupid-choices-with-our-friends/
If all of our friends jumped off a cliff, chances are we would too. Same goes if that cliff is a new restaurant, movie or fashion label. In this episode, Mel and Dan look at how our innate desire for social connection can be a marketer’s best friend.
