Mental Accounting: Why we’ll probably die broke
- Author
- Dan & Mel
- Published
- Tue 24 Apr 2018
- Episode Link
- https://baddecisions.podbean.com/e/mental-accounting-why-we%e2%80%99ll-probably-die-broke/
A hundred dollars is a hundred dollars is a hundred dollars, right? Well, no. Not according to our brains. In this episode, Mel and Dan explore how mental accounting influences the way we spend and save, and how brands can use this knowledge to make bank.
