Confirmation Bias: Why black Jeeps are everywhere
- Author
- Dan & Mel
- Published
- Tue 14 Nov 2017
- Episode Link
- https://baddecisions.podbean.com/e/confirmation-bias-why-black-jeeps-are-everywhere/
Turns out we really love being right. So much so that our brains systematically ignore things that don’t fit with what we already believe to be true. In this episode Mel and Dan look at how marketers can make the most of what customers already believe.
