Choice Paradox: Why it’s so hard to choose a hamburger
- Author
- Dan & Mel
- Published
- Tue 03 Oct 2017
- Episode Link
- https://baddecisions.podbean.com/e/episode-2-choice-paradox-why-it%e2%80%99s-so-hard-to-choose-a-hamburger/
We all want more choices, right? Well, no. Not according to the data anyway. In this episode Mel and Dan look at how choice can adversely affect our ability to make decisions, as well as what good marketers can do to tip things in their favour.
