Ep 162 - Nike's new Vaporfly NEXT%: an inside look
- Author
- Jody Raynsford & David Hellard
- Published
- Fri 26 Apr 2019
- Episode Link
- None
Warning - this episode is a full shoe geek out, thanks to David's exclusive interview with Brett Holt, vice president of Nike Running Footwear.
David was at the high profile launch of Nike's follow-up racing shoe and speaks to Brett about exactly what is different and why the changes were made.
Here's what you'll hear:
- The exact feedback Elliot Kipchoge gave Nike that led to the changes
- How the issues with the last version of the shoe have been addressed
- Why the shoe is priced at an eye-watering £239
- And why, unless you're quick, you're not going to be getting your hands on this shoe... and it's all part of Nike's plan
Before the interview, David is joined by Allie for general BBR chit chat shenans and then after the interview is joined by Jody to break down what was said. Yes, it is confusing but roll with it, ok?
Oh, and don't forget to leave a confusing 5 star review on the Cultra podcast iTunes review page mentioning BBR. Remember, they're obliged to read out every single five star review... so make it weird.
Enjoy!
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