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Todd Brown Reveals The Secrets Of Successful Marketing Funnels, Big Ideas And Converting Browsers Into Buyers

Author
Brad Costanzo: Serial Entrepreneur, Angel Investor, Business and Marketing Strategist, Brain Picker Extraordinaire. [email protected]
Published
Wed 26 Nov 2014
Episode Link
https://baconwrappedbusiness.com/todd-brown/

Looking for secrets to be successful with marketing funnels? Todd Brown has the answers. Todd is one of the foremost experts in creating highly profitable and online marketing funnels.

He is a direct response marketing expert that has been in the trenches for years, working with some of the top entrepreneurs and business minds out there—from Rich Schefren and Jay Abraham to Clayton Makepeace, John Carlton and many more.

Todd’s copy hacks and strategies have been used to create tens of millions of dollars not only for himself but also for his clients. He is on the show today to share his expertise in creating marketing funnels, front-end value, and what it takes to create a big idea.

Todd reveals strategies, tactics, and copy hacks that have been used to generate millions for himself, his coaching students, and his clients.

Some Topics We Discussed Include:

  • Todd’s background and work alongside Rich Schefren
  • An important lesson for all students of marketing
  • The Big Idea behind successful brands (example: The 4 Hour Work Week)
  • The two major things million dollar and multimillion-dollar funnels have in common
  • Two books every marketer should have in their library (and read multiple times per year)
  • The five levels of marketplace sophistication and why it's critical you know which you're in
  • Why you need to be aware of the buyer's psychological state
  • What Todd typically finds lacking in sales funnels?
  • What you should and shouldn't be testing in your marketing funnels?
  • Todd breaks down front-end vs. back-end direct sales marketing and why it's critical to know the difference
  • Tools for tracking life-time customer value and the numbers that matter
  • The three tools that Todd utilizes for creating funnels
  • The shift that Todd is currently making
  • The importance of having a premise and big idea
  • Resources for getting your next big idea

Learn more about Todd and get the full shownotes at https://baconwrappedbusiness.com/todd-brown/

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