Cafe Diem

The supply chain behind that cup of coffee you enjoy is an endless, and sometimes ruthless, array of growers, buyers, sellers and resellers. Trekking through this complex jungle, to discover the best, and most ethically sourced coffee beans, is top priority for Five'21 Roasters. Cracking the code of that perfect roasting formula, then becomes the obsession of the company's founder Trevor Huggins, a Calgary firefighter.

But while Trevor's roasting the beans in his family's repurposed garage, his wife Carina is evangelizing the brand. "We want to fuel an intentional life", she states emphatically. "Coffee's coffee, but we really believe in the ritual of that morning coffee. As a time to think about what your intention is, with your day and with your life."

Dealing with a string of adversity, while raising a young family, would prove to be inspiring, rather than hindering, to the idea, the launch and the mindset of Five'21 Roasters. And as the Covid 19 pandemic rolls on, that intentional life Trevor and Carina speak so passionately about, becomes all the more purposeful.

You'll appreciate both, your coffee, and the ritual of drinking it, just a little bit more, after listening to the Five'21 Roasters story.

Websites:

www.five21roasters.com

Socials:

@five21roasters

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