Back of Napkin: Dissecting Pester Power

Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there is a single person in the household that keeps a tight fist on those dollars. Who is it? We’ll chat with FleishmanHillard’s Liz Hawks, expert on marketing to moms, and Jenni Fuller, Gen Z expert -- to get answers.

Episode Mentions:

Nike *FleishmanHillard client

Amazon

GoldieBlox

Teleflora

Target

YouTube

YouTube Kids

Ryan's ToyReview