Back of Napkin: CMO hot topics discussed in less time than lunch.
Some of the best ideas start as doodles on the back of a napkin. This is a podcast created in honor of that great tradition, focusing on hot topics in marketing and communications. Meet inspiring and influential marketers from leading companies. Join CEOs and experts as we spitball challenges keeping them up at night. Learn from innovators who are transforming industries and sketching solutions that capture our imagination. Opinions of guests and host are their own.
- Update frequency
- every 52 days
- Average duration
- 30 minutes
- Episodes
- 9
- Years Active
- 2018 - 2019
Back of Napkin: PR Lions Jury Soundbites
Michelle Hutton, Yvonne van Bokhoven, Cornelia Kunze, Howard Pulchin, Marta Karlqvist, Vania Ciorlia, Jenna Young and Shouvik Mukherjee share key themes and takeaways from their experiences as member…
Back of Napkin: It's Your Brand, Get Personal
As marketers, we work hard to protect and nurture the personalities of the brands we serve. But what about our personal brands? Executive coach and award-winning marketer L. Michelle Smith discusses …
Back of Napkin: Dissecting Pester Power
Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has…
Back of Napkin: New plays for the D&I playbook
Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have evolved. Has your brand’s D&I playbook done the same? Lincoln Stephens of The Marcus Graham P…
Back of Napkin: The 2019 Crystal Ball
Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The Drum for insights into what brands can expect in the new y…
Back of Napkin: The wild west of podcasts and how brands can stake a claim.
As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territory be the solution for marketers looking to grab the attent…
Back of Napkin: Luxury is dead. Long live luxury.
What's next for luxury when the only constant seems to be change? Audience, markets and diversification have created a new world (dis)order.
A London Fashion Week wrap-up discussion with Nneoma Ulu (…
Back of Napkin: Culture Mash-Ups with LDH
Are culture mash-ups the new formula for creating global brand love?
A discussion with Afrojack and VERBAL live from Cannes International Festival of Creativity