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Lead Generation Drought? Killer Techniques for B2B Lead Generation - w/ Mike Manzi

Author
Lead Forensics
Published
Fri 14 Jul 2023
Episode Link
https://shows.acast.com/b2b-sales-playbook-podcast/episodes/659e74d79dfc4400155a59b8

Mike Manzi joins us once again- this time, it's all about lead generation!
Mike offers up strategies on:

- The value of a value sequence approach
- Experimenting with different messaging and targeting different challenges
- The importance of addressing unique problems, targeting those with a budget, and finding a less competitive market. 

Enjoy!

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