Cold Calling Playbook - with Antoine Marsden

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

For this B2B Sales Playbook, Joe chatted with Antoine Marsden, to pick up some tips on cold calling skills. Antioine is the Co-Founder and Chief Sales Officer for Sales DRIIVN, the UK's number 1 Performance Sales Agency

They talk about setting your mindset, doing your research ahead of a call and how to quickly build rapport with the person you're on the phone with. There's loads to learn and take away from this episode!

Enjoy! 

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