1. EachPod

B2C and B2B Marketing: Are they that different anymore?

Author
World Innovators, Inc.
Published
Thu 11 Feb 2021
Episode Link
https://the-world-innovators-podcast.simplecast.com/episodes/b2c-and-b2b-marketing-are-they-that-different-anymore-PRJjDnFd

So excited about this episode of The World Innovators podcast!

In this episode, I had the great opportunity to talk to Barbara Falk, a marketing veteran who worked in both B2C and B2B. Since March, we have seen marketing take a massive leap into the future.

Here are some of the topics we discussed on what companies are doing to stay current - 

  • Barriers have been broken-down between Business and Personal.
  • Converting Live Events into Virtual Events or Webinars.
  • Direct Mail is still very responsive.
  • Importance of communities and being part of something.

Listen-in and Enjoy!


🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

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