B2B Marketing Excellence & AI Podcast

Direct Mail & AI: Old-School Impact with New-School Tools

Direct mail is making a comeback — and when paired with AI, it becomes an even stronger marketing tool. In a digital-first world, a tangible p…

Marketing Capital Equipment: Lessons from Wintersteiger Solutions & Kohler Leveling North America

Marketing industrial equipment is complex — long sales cycles, high-stakes investments, and the need f…

How Pennant Moldings Uses AI and Traditional B2B Marketing

B2B Marketing Excellence & AI Podcast with Donna Peterson

Industrial marketing isn’t like selling shoes or software. It takes time, trust, and…

In-person meetings will always be the gold standard for building relationships. But in B2B, you can’t always sit across the table right away. That’s why B2B Personalized Video Marketing is such a pow…

Ever get lost down a YouTube rabbit hole when you were supposed to be checking your own channel? You click to review your latest video and somehow end up watching celebrities or cat videos instead. Y…

How To Optimize B2B Marketing Campaigns For ROI

Have you ever tried to finish a round of golf as the sun goes down? It gets dark, you swing, but you can’t really see where the hole is — you’re just hi…

In this episode of B2B Marketing Excellence, Donna Peterson breaks down the intimidating term “prompt engineering” and shows how it’s simply a smarter, more consistent way to work—no tech degree requ…

How to Effectively Market High-Value Offers in a Long Sales Cycle

Episode Summary:
In this episode, Donna Peterson, President of World Innovators, shares practical strategies for marketing offers with …

What if you could scale meaningful relationships—without sacrificing authenticity? In this second part of my conversation with Patrick McCullough, President of Hallmark Business Connections, we talk …

Real Beats Robotic: Why Your Voice and Face Matter More Than Ever-

Are you tired of all the AI-generated content flooding your inbox and feed? You’re not alone—and your prospects feel it too.

In this e…

Trade shows are full of energy, great conversations, and promising connections — but too often, those leads go cold once the event ends. In this episode, I share a practical 3-step approach to help y…

If you think Hallmark is just about greeting cards and holiday movies, think again. In this first of a two-part conversation, I sit down with Patrick McCullough, President of Hallmark Business Connec…

In this episode, we walk through practical ways manufacturing companies can generate and nurture more leads. If your team isn’t seeing enough opportunities coming in, it might be time to revisit your…

Real Ways I Used ChatGPT to Save Time & Stay Sharp-

On my morning walk this week, I looked up the hill and stopped in my tracks — there was a bear. No warning, just a moment that forced me to change d…

Struggling to find the time to personalize your sales messages while staying authentic and relevant? Gartner reports that 72% of all emails are unopened and we are going to help you get your emails o…

Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?
Host: Donna Peterson, President of World Innovators
Podcast: B2B Marketing Excellence & AI

In this powerful episode, Donna Peterson ta…

Episode Title: GPTs Replaced Endless File Searching

Show Notes:
In this episode of the B2B Marketing Excellence & AI Podcast, I talk about a common frustration — when your computer crashes and you're f…

Cold to Connected: Making Your Email Marketing Meaningful

B2B Marketing Excellence & AI Podcast with Donna Peterson

Are your emails building real relationships—or just filling inboxes?

In this episode, …

In this episode of the B2B Marketing Excellence and AI podcast, Donna Peterson addresses the real challenges facing B2B marketers today — being asked to achieve more with fewer resources, leading to …

http://www.worldinnovators.com

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out …