#7: The Importance of Innovation to Stay Ahead w/ James Gibson (Michelin)

This week marks the first episode in our “Insights Inside” series where we speak to business leaders to find out how they’re responding to the current crisis. Joining us today is James Gibson, Insights Manager at Michelin Europe. We discuss how Michelin have remained at the forefront of innovation during COVID-19 and how insights have helped them adapt their strategy to become more digital-focused.