#62: How to Achieve World-Class Quality in B2B Market Research
- Author
- B2B International
- Published
- Tue 09 Jul 2024
- Episode Link
- https://b2binsights.libsyn.com/62-how-to-achieve-world-class-quality-in-b2b-market-research
In this episode, B2B International’s Kim Arend and Pete Mullarkey discuss the steps researchers can take to ensure B2B research respondents are who they say they are and provide reliable and accurate insights.
