#61: How to Ensure B2B Market Research is Strategic and Actionable
- Author
- B2B International
- Published
- Mon 03 Jun 2024
- Episode Link
- https://b2binsights.libsyn.com/61-how-to-ensure-b2b-market-research-is-strategic-and-actionable
Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B International’s Tom Percival and Simi Dhawan discuss how to ensure B2B market research is strategic and actionable.
